Key benefits of proprietary software

Within the leisure sector, company growth can often be quite significant in the early stages of the site launch. As market penetration increases, more customers are gained and the organisation grows, internal processes of new parks, gyms and activity centres can struggle to keep up with the continued demand.


Having a single data source means far more accurate data leading to better decision making.

One of the key challenges to supporting that kind of growth is laying the groundwork to scale the business efficiently when the time comes, along with maintaining your customer communication and support.


When starting out, most operators within the leisure sector solve their various problems in the quickest, cheapest ways possible by using multiple standalone software applications for varying departmental functions in an ad hoc manner. This could mean their EPOS system, CRM system, Payroll software and Booking system are all working independently which in turn leads to in inefficiencies that can be detrimental to the bottom line. Furthermore, ensuring the upkeep and management of each system can be both costly and time consuming for IT departments and can lead to incorrect and incomplete data often skewing your reports leading to bad decision making.


The key to avoiding manual, duplicative work is to ensure that your core business processes are seamlessly integrated from the front office to the back-office. Automating such processes enables you to minimize employee time spent on activities that would otherwise be required to manage these processes, and redeploy staff to higher-value activities to help support your customers. That is where a proprietary system like BookNow can have a major impact on your business.



Integrating data capture directly with your CRM allows you to automate your lead generation.

BookNow powered by Salesforce is a Booking, Commerce and Operational management solution which includes all the significant software programs combined with one single log in.


A single software solution can deliver significant IT time and cost savings when compared to companies with disparate software systems, as they have to contend with several types of

applications ranging from accounting to financial planning, order management, CRM, ecommerce and business intelligence tools. Furthermore, multiple applications consume valuable IT time spent planning, deploying, managing, integrating, maintaining and upgrading various systems. Whilst as new contracts are won, set ups in new properties can be integrated faster.


With our reporting dashboard bringing together all of your raw data in a simple and efficient output, you have real-time visibility allowing you to make more timely informed decisions. As information can be accessed instantly from almost anywhere, without wasting resources on data extraction and tying data from different sources together, employees are better informed and can make more accurate, faster decisions, which is fundamental in a fast paced sector like leisure.


Finally, because process changes can be implemented quickly, everyday business users are able to apply their functional expertise to tailor processes and applications in a way that improves performance. Therefore allowing you to keep a more fluid business strategy.


To learn more about BookNow software email gemma@booknowsoftware.com and arrange a free demonstration.

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